INNOVATION CHALLENGES 2025
Choose the industry that interests you the most and develop a creative solution to the assigned innovation challenge!
Register your team and the industry you wish to compete in no later than April 27th, 2025!
ICT INDUSTRY
POWERED BY HRVATSKI TELEKOM
Strategies for Accelerating the Development
of Smart Cities in Croatia
Design and develop strategies that will enable the long-term transformation of Croatian cities into smart, sustainable, and technologically advanced urban areas—with the support of innovative solutions from the ICT sector and Hrvatski Telekom. This task is not solely focused on technology, but requires a broader strategic approach that takes into account the current state of cities, specific challenges (such as infrastructure, financing, citizen awareness, etc.), and potential models of cooperation among key stakeholders. The proposed solution should offer concrete initiatives that would increase the adoption and applicability of Hrvatski Telekom's solutions in urban environments.
ENERGY INDUSTRY
POWERED BY E.ON
Innovative Application of AI Solutions
in the Energy Industry
With a focus on digitalization and the growing importance of renewable energy sources, the goal is to design and develop innovative solutions that, with the help of artificial intelligence, create tangible value for citizens, communities, and E.ON. It is important to consider which areas of the business AI can significantly enhance and where it can bring added value. Solutions can be aimed at any stakeholder, but they must address real challenges and needs in the energy industry—whether it's efficiency, sustainability, consumer behavior, or making better data-driven decisions.
MEDIA INDUSTRY
POWERED BY NOVA TV
Integration of AI into Nova TV's Business
The challenge in the media industry is to come up with innovative ways to apply artificial intelligence within Nova TV’s operations—with the aim of creating new value. The focus can be on any aspect of the business—from internal processes, customer relations, content development to business models or strategies. The key is to conceptualize how AI, as a tool, can contribute to greater efficiency, relevance, or a better user experience, while taking into account the specifics of the media market, audience habits, and Nova TV's role in the local context.
FINANCIAL INDUSTRY
POWERED BY RAIFFEISEN BANK
Integration of AI into RBA's Business
The focus is on developing approaches, processes, activities, products, or tools in any segment of the bank's operations—from customer support, marketing, and internal processes to the development of new products or services. Your task is to conceptualize how the application of AI can create new and added value for clients and for RBA as an organization. When developing the solution, it is important to address the real needs and challenges of users and to identify non-obvious opportunities where AI can accelerate, simplify, or personalize selected parts of the bank’s operations.
PUBLISHING INDUSTRY
POWERED BY ŠKOLSKA KNJIGA
Integration of AI
in Educational Publishing
The assignment is to propose specific ways to apply and integrate AI solutions in the development, distribution, and use of content in the educational publishing segment—taking into account the process and structure of formal education in Croatia. The focus is on using AI through solutions that can improve user experience, personalize learning approaches, optimize publishing processes, increase the availability and relevance of content, etc.—in any part of the value chain. It is important to understand the needs of key stakeholders (students, pupils, and teachers) and to demonstrate how AI can contribute to solving problems and creating new value.
HEALTHCARE INDUSTRY
POWERED BY POLIKLINIKA SINTEZA
Development of Digital and Personalized
Approaches to Treatment
The task is to design a solution that connects digitalization and personalization in order to develop higher quality and more accessible healthcare services. The focus is on developing a model that enables a better understanding and monitoring of the needs of different patient groups, with an emphasis on an individual approach, continuous support, and effective communication. It is essential to consider how technology and digital tools can make healthcare services more proactive, faster, and more accessible to patients.