Jamnica, a leading regional producer of water and beverages, has a long-term sustainability strategy based on five key pillars: packaging and recycling, carbon footprint, water protection, people and local community. This integrated approach to sustainability reflects their commitment to responsible business, protecting the environment and supporting the communities in which they operate.



One of the most important aspects of Jamnica’s sustainability strategy is the focus on packaging and recycling. Jamnica has taken a significant step forward with the 0.5l Jane bottles, which are entirely made of recycled PET (rPET) material. This initiative not only reduces the amount of plastic waste, but also drastically reduces CO2 emissions, thereby contributing to the circular economy. In 2021, Jamnica reduced the use of plastic by 44 tons, and by 2022, this figure increased to 73 tons less plastic compared to 2020.

Jamnica also continuously works to reduce the grammage of its bottles, thus reducing the amount of plastic used in production. In addition, their zero waste to landfill initiative includes smart waste management in production facilities, installing containers for different types of waste and educating employees on proper waste separation.



Reducing the carbon footprint is a key part of Jamnica’s sustainability. Carbon footprint refers to the total emission of greenhouse gases resulting from production, distribution and other operational activities. Jamnica aligns its efforts with the sustainable development goals of the United Nations, especially with the goal of climate protection. By reducing CO2 emissions through the use of rPET bottles, Jamnica contributes to the reduction of greenhouse gases and protects the ecosystem.



Water is the most valuable resource, and Jamnica invests significant efforts in its protection. All production facilities have wastewater treatment systems, and special attention is paid to biological treatment through MBR technology. This technology uses ultrafiltration membranes to separate activated sludge from treated water, ensuring the highest level of wastewater treatment. Also, Jamnica uses environmentally friendly means for washing returnable glass packaging and dry lubrication of conveyor belts, which further reduces water consumption.



Jamnica is proud of its employees and their well-being. With 1,500 employees, the company invests in occupational health and safety, ensuring safety and health through various initiatives. Employees are provided with additional health insurance, discounts for sports activities, education on healthy eating and flexible forms of work. Also, Jamnica supports continuous education and professional development through seminars, courses, participation in conferences and programs such as Train the Trainer.



As a socially responsible company, Jamnica actively participates in the life of local communities. Through donations and sponsorships, Jamnica supports projects that improve social life and help those who need it most. Examples include the donation of specialized children’s medical beds to the Gornja Bistra hospital, support for reforestation in Bosnia and Herzegovina through the “Let’s Do It” project, and cooperation with the association “Kako si”(How are you?) for more accessible psychological help.

With its sustainable operations and social responsibility, Jamnica shows how a large company can have a positive impact on the environment and the communities in which it operates, thus ensuring a better future for everyone.